Perfume types reflect the concentration of aromatic compounds in a solvent, which in fine fragrance is typically ethanol or a mix of water and ethanol. Various sources differ considerably in the definitions of perfume types.
The intensity and longevity of a perfume is based on the concentration of the aromatic compounds (natural essential oils / perfume oils) used. As the percentage of aromatic compounds increases, so does the intensity and longevity of the scent created.
- Eau De Toilette (EDT), which is the most common and cheapest fragrance that most Perfume Houses sell, contains on average of 9% perfume oil and typically lasts 2-4 hours.
- Eau De Parfum (EDP) typically contains around 15% perfume oil in the most popular designer brands and lasts between 4-6 hours.
- Parfum is the strongest and most expensive perfume product and typically contains 20% perfume oil and last 6-9 hours.
Perfumes are typically sold in EDT because this is the most affordable fragrance.
The FM Group have created the Hot Collection, which are women's and men's fragrances.
The women's fragrances contain 30% perfume oil which is classed as Parfum due to its high content of perfume oil, and the men's fragrances contain 24% perfume oil.
With the FM Group Hot Collection, the fragrances cost just £16.99.
£16.99 for the most expensive perfume oil, how is that possible you ask?
Well fragrances do not cost that much to make, which is the reason the FM Group are able to keep their costs low. The reason fragrances purchased from retail stores cost so much is because as well as paying for the fragrance, you are also paying for the transportation costs to distribute the fragrance to retail stores as well as any celebrities who may have been asked to endorse the fragrance.
That's a lot of money if you ask me, I know I would just like to pay for the fragrance I have bought and not all these other costs.
Well that is what the FM Group do. Their distributors market the products and sell them directly to the customer which cuts out the transportation costs, and is why their fragrances are so affordable.
FM Group fragrances retail between £7.49 and £24.99 and all contain fragrances with at least 16% perfume oil.
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| Hot Collection for Men |
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| Hot Collection for Women |
